Case washing machines

Leslie McManus 2018

Challenge

Top-of-the-line Miele washing machines must deliver durability and performance for years of use.

Solution

Outokumpu stainless steel in a mirror-like finish guarantees washing machine drums that are hygienic, reliable and built to last. 

Delivery

Outokumpu ferritic stainless steel in a mirror-like 2BB finish.

Quality built to last

Established in 1899, Miele has succeeded where others have failed. The company’s commitment to production of high-quality domestic appliances has been rewarded by loyal customers, who place a priority on durability, reliability and performance.

Miele washing machines, for instance, have been shown to operate faultlessly after 5,000 wash cycles, or essentially 20 years of normal use. You don’t build a reputation like that by cutting corners. For Miele, only the best materials – and the best partners – will do.

 

Advanced materials ensure quality

Corrosion-resistant stainless steel of top quality is a natural choice for components like washing machine drums that are in constant contact with water. Building on a decades-long partnership, Outokumpu provides a broad range of advanced materials for Miele appliances and components from its unit in Tornio, Finland, as well as from several German facilities.

 

Fully recyclable; forever better

Innovation is key to consistent delivery of superior products. Miele and Outokumpu have a long history of partnership in R&D projects targeting improved material efficiency and unique surface finishes. That partnership extends to all departments.

Miele and Outokumpu also share an unwavering commitment to sustainability, which is an equally important consideration for environmentally focused consumers. By making washing machines built to last, sustainability is promoted not only with each spin of the drum, but also with the use of stainless steels that are 100% recyclable with no loss of quality.

Sustainability is just one more way in which Miele expresses its credo of immer besser (forever better). 

Recommended products and insight

Appliances

When it comes to appliances, today’s consumer insists on full functionality wrapped in effortless beauty. Corrosion-resistant, easy to clean, strong and formable: Stainless steel delivers durable, timeless perfection.

Home appliances

The kitchen and laundry – the twin engines bringing life to today’s home – demand appliances of unmatched quality. Located at the intersection of heavy use and constant contact, many of the home appliances are also expected to be decorative.

Tornio, Finland

Outokumpu’s Tornio operations is the most integrated stainless steel plant in the world. State-of-the-art technology, sophisticated equipment and unrivaled expertise produce outstanding quality year after year.

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