Passage of glamour


Enhancing the appearance of the hotel court while reflecting the grandeur and timeless elegance of The Savoy brand throughout the following decades.


The sidewalk canopy and the Savoy sign are constructed with Outokumpu’s stainless steel and represent the first recorded use of stainless steel in architecture.


Steel grade: The eye-catching Savoy sign and canopy were constructed in 1929 with Outokumpu’s austenitic Cr-Ni grade of stainless steel
Surface finish: Polished

A favorite among dignitaries, stars, and jetsetters, The Savoy boasts a rich and glamorous history. But the five-star luxury hotel on the Northbank of the River Thames is no stranger to tragedy either. In the 1990s, a catastrophic fire in the adjacent Savoy Theatre damaged their mutual entrance. In the midst of flames, the 70-year-old Savoy sign stood strong. Due to the original material choice, the stainless steel sign was effortlessly restored. Today, it proudly continues to welcome guests and curious passers-by in the bustling Covent Garden district.


Hotel of many firsts

Opened in 1889, Britain’s first true luxury hotel made history in many ways. It introduced the first private en-suite facilities, electric elevators, air conditioning, and even telephones in bathrooms. In the 1920s, the hotel partnered with Outokumpu’s material expertise – at the time marketed under the Staybrite brand by Firth Vickers in England – leading to the first recorded use of stainless steel in architecture.

In 1929, seventeen years after the material’s discovery, The Savoy wanted to give its court a timeless boost. The front of the sidewalk canopy was covered with a stainless steel sheet to which a large neon sign bearing the Savoy name was attached. In addition, stainless steel was used on the façade around the hotel entrance. With unparalleled longevity, the canopy needed its first facelift only after a disastrous fire in the neighboring Savoy Theatre seven decades later.

The sidewalk canopy of the Savoy Theatre in London, UK


Future-proofing pays off

In February 1990, while the theater was being renovated, a fire broke out in its auditorium at night. Everything but the stage and backstage were completely destroyed. The historic Savoy canopy, which the theater shares with its namesake hotel, also took a toll during the tragedy. By the summer of 1993, the 19th-century theater had been meticulously rebuilt and restored.

A few years later, the 70-year-old entrance canopy was thoroughly cleaned, repaired, and reinstalled – from its second fire. The upgrade, done in 1999, proved to be a painless task, thanks to the long-reaching vision of the architects and engineers in the twenties. The stainless sign and canopy were fully restored to their original condition. Today, the Savoy sign shines brighter than ever, welcoming visitors under its stainless steel wing. Step in, and relish in the glory of old-style glamour.

Sources used: Fairmont, Stainless Steel World Net,

Recommended products and insights


There is a wide variety of surface finishes available for our stainless steel products. Decorative cladding that perfectly matches the architect’s vision. Functional and decorative surfaces for elevators and other indoor spaces. 


Building façade material selection is critically important. The material must be visually appealing, low maintenance and impervious to weather and pollution.

Cold rolled coil, strip and sheet

Available for use in a wide variety of applications, Outokumpu cold rolled coil, strip and sheet products are put to work across all industries and markets. 


Stainless steel is a superb material for sustainable solutions as it is 100% recyclable, efficient and long-lasting. Our vision is to become the customers’ first choice in sustainable stainless steel.

Recommended reading


Buildings of the big apple

Expert Guide

Outokumpu Façade Design Guide


Discover how Silvretta Therme Spa’s smooth silver façade was created sustainably w...


Further processing of stainless steel


Fabrication of stainless steel

Case Plaza Tower Costa Mesa

LA’s Costa Mesa’s Plaza Tower still a shining beacon 30 years on

Case Doppler: A modern stainless steel façade i...

Amazon’s Doppler building boasts an outstanding modern stainless steel façade in e...


Reducing embodied carbon in buildings - Sustainable stainless steel attracts growi...


The global megatrends of urbanization and sustainability are driving new solutions...