Business area Europe

Europe is our biggest business area, covering around 60% of Outokumpu sales. We serve our broad and well-balanced customer base in the European, Middle-Eastern, Asian and African markets.

Outokumpu is the market leader in Europe, where we have an approximately 30% market share of the cold rolled stainless steel. Our sales and service center network covers Europe, Middle-East, Africa and Asia-Pacific, where we export high value-added products.

Customers rely on our technical expertise

We have a broad and well balanced customer base among distributors and end-use segments. The product performance and technical expertise that our customers have come to expect from us have their roots in over 100 years of innovation in stainless steel. Our R&D experts in Finland, Germany and Sweden help our customers in material selection, technical support and product development.

 

World-class mills with clear roles

Our Europe business area focuses on cost position and customer engagement building on our #1 market position. The target is to grow specialty grades sales, supported by new products and high-quality technical sales, and to strengthen commodity sales through improved cost competitiveness and stronger customer engagement. Our world-class mills form an integrated entity in which each mill has a clear, defined role in the production. 

We have two integrated stainless steel mills in Europe, Avesta in Sweden and Tornio, Finland, that is close to our own chrome mine in Kemi, Finland.


Updated March 3, 2021.