Business area Europe

Europe is our biggest business area, covering around 60% of Outokumpu sales. We serve our broad and well-balanced customer base in the European, Middle-Eastern, Asian and African markets.

Outokumpu is the market leader in Europe, where we have an approximately 29% market share of the cold rolled stainless steel. Our sales and service center network covers Europe, Middle-East, Africa and Asia-Pacific, where we export high value-added products.

Customers rely on our technical expertise

We have a broad and well balanced customer base among distributors and end-use segments. The product performance and technical expertise that our customers have come to expect from us have their roots in over 100 years of innovation in stainless steel. Our R&D experts in Finland, Germany and Sweden help our customers in material selection, technical support and product development.

 

Two differentiated strategies

For the second phase of the strategy, Outokumpu has launched two customer differentiated strategies for business area Europe. The company aims to strengthen cost leadership in high-volume stainless steel products and a global market leadership in advanced products. Business area Europe will strengthen its position as the customer’s first choice in sustainable stainless steel. 

To ensure the execution of the differentiated strategies in Europe, Niklas Wass leads the business line of high-volume products and Thomas Anstots the business line of lead advanced products. 

 

World-class mills with clear roles

Our Europe business area focuses on cost position and customer engagement building on our #1 market position. Our world-class mills form an integrated entity in which each mill has a clear, defined role in the production. 

We have two integrated stainless steel mills in Europe, Avesta in Sweden and Tornio, Finland, that is close to our own chrome mine in Kemi, Finland.

 

Updated June 16, 2022.

Our mills in Europe

Avesta, Sweden
Dahlerbrück, Germany
Degerfors, Sweden
Dillenburg, Germany
Krefeld, Germany
Nyby, Sweden
Terneuzen, The Netherlands
Tornio, Finland