Strategy and ways of working

Our vision is to be customer's first choice in sustainable stainless steel

Outokumpu's new strategy is built on clear timebound initiatives and targets to competitively position itself for the future by strengthening its balance sheet in the shorter term and by de-risking the company for strong returns in the long run.

Strategy materials

Outokumpu published its new strategy on November 5, 2020 in connection with the quarterly results. Strategy materials and webcast are available below, and the strategy presentation begins at about an hour into the webcast.

Stock exchange release

Strategy presentation

Webcast recording

The new strategy includes three phases with each phase requiring strong and diligent execution and focus, creating the foundation for the next phase. Deleveraging the balance sheet will continue throughout all three phases. Ultimately, our vision is to be customer’s first choice in sustainable stainless steel.

First-phase of the strategy

In the first phase of the strategy, during 2021-2022, Outokumpu will prioritize de-risking the company through margin improvement, cash flow management and deleveraging the balance sheet. The new financial targets, EUR 200 million EBITDA run-rate improvement and net debt to EBITDA of below 3.0x by the end of 2022, are fully based on self-help improvement actions.

To reach these targets, the strategy is centered on strict cost and capital discipline, strong customer engagement and a lean, delayered organization.

In our core businesses stainless steel and ferrochrome, the strategic focus will be on increased market penetration, enhancing our product mix, growing in selected segments and leveraging our leadership in specialty grades. Long Products business is undergoing an accelerated turnaround to develop the business internally.

Following phases of strategy

The following two phases of the strategy will focus on targeted investments in productivity, sustainability and value-adding growth, and the targets will be communicated at a later stage.

“There is great value in the company, and we will unlock it with a clear strategy and determined implementation. Outokumpu has a solid foundation and is the industry leader in sustainability as well as in specialty grades. Our customers see us as their preferred partner. We have an experienced team and world-class, stable operations with a strong culture for continuous improvement. Outokumpu’s leadership is fully committed to the strategy.”

CEO Heikki Malinen


The Outokumpu Ways of Working

We operate safely. Always.

We work safely, comply with our cardinal safety rules, assess potential risks and take appropriate measures to mitigate them.

We leverage the power of one Outokumpu.

We work together, share and combine our knowledge across functions and regions to create best value for our customers.

We deliver.

We live up to our promises with clear roles and clear accountabilities. We have a passion for continuous improvement.

We grow people and value diversity.

We foster diversity and create a work environment that allows all team members to contribute and to develop.

We act sustainably.

We are driven by creating sustainable impact, environmentally, socially and economically.

We are a trusted partner.

We are a reliable and trusted partner towards all our stakeholders, our customers, employees, investors and the communities we operate in.