Outokumpu wanted to mobilize the ethical principles and the corporate responsibility policy throughout the entire Group. As a result, staff were given the opportunity to comment on the principles and policies and consider ways in which corporate responsibility can manifest itself in everyday work.
A network dialogue session was organized in January 2006. It incorporated cases to illustrate the ideas behind the concept of corporate responsibility and gave personnel the opportunity to comment on the significance of ethical principles for Outokumpu as well as their practical implementation. Over 2 000 employees participated in the dialogue. Their replies provided valuable information and feedback on which to base preparations for future action.
The second dialogue session took place in December 2006. It dealt with specific issues raised by employees in the first dialogue, especially occupational health and safety, employee development and environmental protection. Although total personnel numbers had been cut, the dialogue attracted more than 1 200 respondents.