The 1/2007 issue is about global shifts. How the world business community faces global challenges such as global warming, market shifts and power shifts. And how stainless steel and Outokumpu can offer solutions for some of these global challenges. Read the comments of a leading Green politician, Jean Lambert, on global warming, and learn how each one of us can contribute to a more sustainable world.
In this issue there is also a short profile of Outokumpu’s new Executive Vice President, Bo Annvik, tales from Cook’s Kitchen and a World Rally Champion’s recipe for winning.
In case you wish to receive this issue, please send your request by email to: corporate.comms@outokumpu.com.
Outokumpu Factor is the Outokumpu Group’s magazine for customers, partners, investors and other important external target audiences. It is published in English, with two issues per year. It is free to subscribers worldwide on the basis of a mailing list maintained at Corporate Communications.
Contents
Editorial
Outokumpu Deputy CEO Karri Kaitue discusses shifts in environmental awareness, global power balances and customer-producer relations. He outlines Outokumpu’s responses.
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Shifts in the Global Agenda
The world business community comes to grips with global shifts in priorities. The annual gathering of the World Economic Forum is a mirror of new sentiment.
Stainless Solutions
Pekka Erkkilä, an Outokumpu Executive Vice President, discusses how stainless steel and Outokumpu can help put the world on a sustainable path.
Desalination, Made Available to More
The world-leading producer of duplex stainless steels, Outokumpu makes a major contribution to the desalination industry and so helps arid regions of the world meet their freshwater needs.
Improvement Should Never Stop
Bo Annvik in profile: Mr. Annvik is a new Outokumpu Executive Vice President and member of the Executive Committee.
A Design Life of 200 Years
Stainless steel reinforcement for concrete can make the world more sustainable. Outokumpu is a major producer of stainless reinforcement bar.
Turkey – A Land of Opportunity
Outokumpu has opened a new sales company in Turkey. A look at the country and Outokumpu’s involvement in its stainless steel market at large.
Earth-Friendly on the Road
A look at the various technologies on offer and in development for the “greening” of the world’s automobile fleets.
Small Steps Towards More Sustainable Production
Outokumpu’s production units engage in many and varied activities to reduce emissions and the amounts of side-products. One of the main efforts is to increase energy efficiency.
Global Warming and the Energy Outlook
A leading Green politician, Jean Lambert of the UK, offers her views.
How to Win
Winning in World Rally and in business have many similarities. Recipes for success from Marcus Grönholm, a two-time World Rally Champion, and from Outokumpu.
My Green Contribution
A short everyman’s guide on how to contribute to a more sustainable world.
Tales from Cook’s Kitchen
In his regular column, Michael Cook discusses a secret to good wine: stainless steel.
Outokumpu Factor 1-2007
Published by Outokumpu Oyj
Editor-in-Chief: Liisa Jalanko
Editor: Johanna Lemola, Corem International
Editorial Assistant: Suvi Uotinen
Editorial office:
P.O. Box 140, FI-02201 Espoo, Finland
Phone: +358 9 4211, fax +358 9 421 2429
E-mail: corporate.comms@outokumpu.com
www.outokumpu.com