Contents

Editorial
Outokumpu CEO Juha Rantanen discusses how Outokumpu is building excellence step by step to become the undisputed number one in stainless.
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Steering a Campaign Up a Tough Mountain
Andrea Gatti, Outokumpu’s Executive Vice President for Commercial Operations, discusses Outokumpu’s global role, the market conditions, and the company’s goals.

One Hundred Percent
Metso Paper, an Outokumpu key account, seeks better profitability while Outokumpu strives for excellence in customer relations. The two companies find common ground in a search for dependable long-term relations.

Stainless to Sail in Icy Waters
An artic sailor from Sweden builds his dream sailboat out of stainless steel from Outokumpu.

The Beginning of the Road
Outokumpu Technology leaves the parent company and becomes listed on the Helsinki Stock Exchange backed up by an impressive track record and a robust market.

Technology for a Brighter Future
Outokumpu sponsors the 2006 Millennium Technology Prize, awarded to Prof. Shuji Nakamura for a revolutionary light source.

Tales from Cook’s Kitchen
A column by Michael Cook, Outokumpu’s former Chief Economist, on habits of stainless steel professionals that could point the way to a boost in stainless consumption.

Avesta’s Road from Iron and Copper to Stainless
A brief history of metal production in Avesta and Outokumpu’s roots in Sweden.

Customer Orientation
The marketing guru, Dr. Brian Smith speaks about customer orientation now and in the future.

The Business of Giving
Gift giving as an example of cultural differences in business practices.

Outokumpu Factor 2/2006
Published by Outokumpu Oyj
Editor-in-Chief: Liisa Jalanko
Editor: Johanna Lemola, Corem International
Editorial Assistant: Tiina Männistö
Editorial office:
P.O. Box 140, FI-02201 Espoo, Finland
Phone: +358 9 4211, fax +358 9 421 2429
E-mail: corporate.comms@outokumpu.com