BAU Exhibition is the world’s leading trade fair for architecture, materials and systems. This year, the event in Munich, Germany, welcomed a record-breaking 251,000 visitors from January 19 to 24. There were 2,015 exhibitors who showcased innovative product presentations.
One-third of the visitors came from Germany, one-third from other European countries, and the rest from the U.S., Asia and Middle East. Outokumpu generated over 100 leads from the company stand alone, and met a host of other potential stainless steel customers while networking throughout the exhibition center.
“Architects and constructors from all over the world appreciate our vision of a world that lasts forever. The visitors in Munich were very keen on our offering,“ says Bernd Beckers, Director of technical marketing at Outokumpu.
Questions of highest quality
Decorative surface finishes, construction materials such as duplex and lean duplex stainless steel and rebar, were the key areas of interest for Outokumpu’s visitors.
”Our polished, brushed and patterned finishes for wall panels, cladding for buildings, walkways, doors, escalators and other architectural applications attracted the most attention. Architects were very interested in our high-strength stainless steels as they make thin structures possible, thus allowing more artistic freedom,“ says Beckers.
He was impressed by the visitors’ knowledge in the materials and their characteristics. ”The questions our experts answered were of a high caliber.“
Choosing the right grade of stainless steel is crucial to ensure the optimal mix of strength, corrosion resistance, processability and appearance.
”In the construction industry, for example, high-strength duplex grades are particularly applicable in environments with warm, humid saline air and sea spray.“
The trend toward sustainability is getting stronger in the construction sector, too. This is good news for Outokumpu.
“Our stainless steel is durable in the most challenging of conditions, delivering ever longer project lifecycles. The recycled content of our advanced materials varies between 70 percent and 90 percent depending on the grade, and Outokumpu stainless steel is also fully recyclable. We offer our customers advanced materials with properties that create an economically sustainable solution.”