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Expert views
Outokumpu Experience 2015

Markus Moll: The future of stainless steel industry

APR 29, 2015    
​​Regional slowdowns, plunging oil prices, shifting technologies − a quick scan of today's headlines reveal that many factors could impact the stainless steel industry in 2015 and beyond.

The good news is that the short-term outlook remains bright, with worldwide stainless production expected to swell by 4.4 percent this year to reach 38.5 million tons in finished products. But that growth will by no means be evenly distributed, cautions Markus Moll​ Managing Director of Steel & Metals Market Research (SMR) in his presentation at Outokumpu Experience. Depending on which specific market segments producers are serving, he says, their fortunes could look very different.

Analyzing the market

​Markus Moll has chalked up more than a quarter of a century of experience in analyzing the stainless and specialty metals market. His mainly Austrian-based team of 18 uses a combination of data, forecasts and a network of top industry insiders to keep its finger on the pulse of the latest developments. At Outokumpu Experience, Moll will be sharing his knowledge and insights by leading presentations on three topics: Energy & Heavy Industries, Home Appliances and Building & Infrastructure. These will be must-see events for anyone interested in how current trends will play out in those areas.

Beyond the presentations themselves, Moll predicts that Outokumpu Experience will provide an excellent chance for him and other attendees to pick up valuable information via networking and said he is banking on making new contacts at the conference.

​​​​​“This is one of the biggest gatherings in stainless steel, when the whole supply chain – from raw materials to end users – comes together. It's an enormous opportunity to get a clearer picture of short and medium-term market developments.”



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